Make

Make
Flexible for multi-step processes, with reasonable pricing for the features.
A visual automation platform: drag and drop to connect thousands of apps, branch data and build AI agents without writing code.
Overview
Make is a visual automation platform where you build workflows called scenarios by dragging and connecting modules. Each scenario takes data from one app, transforms it and passes it to another, for example from Google Sheets to Slack.
Make stands out at handling complex flows: a router splits a scenario into several branches, and filters decide which data moves on. The homepage lists more than 3,000 prebuilt apps, plus Make AI Agents, the Maia assistant that builds automations through conversation, and an MCP Server for connecting AI to business actions.
For SMEs, Make is a good choice when you need multi-step, multi-condition flows at a reasonable cost, such as handling leads, syncing orders or producing recurring reports.
Highlights
Visual drag-and-drop interface
See the whole data flow on one canvas, easy to follow and edit.
Router and filter
Split a flow into several branches by condition, with a fallback branch for data that doesn't match.
More than 3,000 prebuilt apps
Connect popular tools such as Google Workspace, Slack, CRMs and AI models.
AI Agents and Maia
Build agents that perform tasks across many apps, or describe in words and let Maia build the automation.
Management and debugging
Includes version management, undo and replay of runs to check for errors.
What it's for
Automatic lead handling
New leads from forms or ads are written to Google Sheets or a CRM and the sales team is notified right away.
Order routing
Use a router to split orders by region or value and send them to the right handling team.
AI content creation
Take product data, call an AI model to write descriptions, then save them to a spreadsheet or CMS.
Recurring reports
Schedule a job to gather figures from several sources and send the report by email or internal chat.
How to use it
- 1
Create an account
Sign up for Make; the Free plan is enough to get familiar, with 2 active scenarios.
- 2
Plan the flow
Identify the source app, the trigger event and the desired result, for example a new row in Google Sheets triggers a Slack notification.
- 3
Create a new scenario
Add the first module to watch the source data and connect your app account.
- 4
Add processing modules
Chain more action modules and map data from the previous module to the next.
- 5
Add a router and filters if needed
Branch by condition so each type of data goes in the right direction.
- 6
Test run and turn on the schedule
Run once to test, check the result, then switch the scenario on and set how often it runs.
Video guides
Getting Started with AI Automation: Your easy start with Make AI Tools
Make
Make.com Automation Tutorial for Beginners
Kevin Stratvert
Bí Mật Tự Động Hóa Mọi Thứ với AI & Make.com - Hướng Dẫn Sử Dụng MAKE chi tiết, dễ hiểu cho Beginner
Vincent Do - AI & Automation
Real-world example
A furniture company in Hanoi receives quote requests from its website form and fan page. A marketing employee builds a scenario in Make: each new request is written to Google Sheets, then a router splits by product type to send a notification to the right sales advisor, while requests missing a phone number go to a separate branch for rechecking. The sales team no longer copies data by hand and replies to customers faster.
Tips & notes
Estimate credits in advance
Each module operation consumes credits, so filter data early to avoid unnecessary runs.
Name modules clearly
Name and annotate each module and route so others can take over easily.
Always have a fallback branch
Use a fallback route for data that matches no condition so nothing is lost.
Test with sample data
Run each step as a test before turning on the live schedule for all your data.
FAQ
Is Make free?
There is a Free plan with 1,000 credits per month, up to 2 active scenarios and a minimum run interval of 15 minutes. Paid plans start at Core, 9 USD/month for 10,000 credits.
What are credits in Make?
They are the billing unit; each time a module performs an operation it uses credits, so flows with more steps cost more credits.
How is Make different from Zapier?
Make is strong at visual, multi-branch flows and complex data handling, while Zapier is easier to start with and has a very large catalog of integrated apps.
Can I use it without knowing code?
Yes, Make is a no-code tool. Still, a basic understanding of data and APIs makes building complex flows easier.
Useful links
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